About Us

🌏 About Cultural Tour China

本平台简介

Cultural Tour China is a digital cultural tourism marketing platform dedicated to showcasing the richness and diversity of Chinese culture to the world. Operated as a social enterprise and supported by the Business School of Guilin Tourism University, we bridge local cultural assets with international tourism demand through digital content, data tools, and educational innovation.

Cultural Tour China 文旅数字营销平台,是一个面向全球推广中国文化旅游的平台,由桂林旅游学院商学院支持,以社会型企业模式运营。平台融合数字内容、数据工具和教育创新,致力于打通本土文化资源与国际旅游市场的桥梁。


🌟 Our Mission

🌟我们的使命

Discover and share the beauty of Chinese culture — with local stories and a global lens.

挖掘并传播中国文化之美 —— 用本土故事,展现国际视野。


🔍 What We Do

🔍我们的核心功能

Content Creation & Distribution Producing compelling cultural tourism stories through video, articles, and social media. 文旅内容创作与分发 以短视频、图文、新媒体等形式,传播有温度、有深度的文化旅游故事。

Tourism Resource Databases Covering food, lodging, attractions, cultural products, and local experiences. 文旅资源数据库 涵盖吃住行游购娱全场景,构建文化旅游资源整合平台。

Digital Marketing Tools Independent online store, Douyin & WeChat shops, and international e-commerce channels. 数字化营销工具 提供自建商城、抖音/微信小店,助力商家拓展文旅电商业务。

Talent Development & Training Powered by Guilin Tourism University, we offer practical training and internships in digital marketing. 人才培养与实训 依托高校资源,建设校内实训基地与课程对接的实战平台。


🤝 Co-Creation & Community

🤝内容共建与社群机制

We unite students, influencers, and local businesses through:

我们通过以下方式实现内容共建:

Campus content teams 校园内容团队

Local tourism influencers 文旅达人联盟

UGC campaigns 用户原创内容(UGC)活动

Content incubation studios 内容策划+拍摄后期一体化支持


📣 Our Channels

📣我们已布局的渠道

Domestic 国内平台:

Douyin 抖音

Xiaohongshu 小红书

WeChat & WeChat Video Channels 微信与视频号

Bilibili 哔哩哔哩

International 国际平台:

YouTube

Facebook

Instagram

TikTok

Official Website & App

www.culturaltourchina.com

Coming soon: smart AI-guided travel planner app


🚀 Why Us

🚀我们的优势

🎓 Academic foundation + student creators 教学背书 + 源源不断的高校创作者

🌱 Non-profit driven, culturally rooted 以文化传播为使命,非盈利导向

📈 1000+ hours of local content, viral experience 拥有上百小时原创素材,曾获百万播放

💡 IP content & branding through unique tone 打造有态度的内容IP,形成品牌影响力


🌍 Join Us

🌍欢迎加入我们

Whether you’re a cultural enthusiast, tourism business, student creator, or educator, you are welcome to co-create with us!

无论你是文化爱好者、旅游从业者、学生创作者还是教育工作者,Cultural Tour China都欢迎你的加入!